Supermarket shelf management is one of the important links to ensure smooth supermarket operations. Neat and orderly shelves are the basis for ensuring consumers’ shopping experience. Shelf management is related to the supermarket’s profit margin, brand image and customer satisfaction, and plays a vital role in supermarket operation and management. This article will talk about how to keep the shelves neat and orderly from both theoretical and practical aspects.
1. Theoretical shelf management
1). Shelf allocation
The distribution of supermarket shelves should be reasonably arranged based on the manufacturer’s operating conditions, product sales rankings and customer purchasing needs to avoid placing similar products together and enhance the selling points and differentiated competitive advantages of the products. Instruments, stationery, daily necessities and other commodities are placed in separate zones with food, drinks and cosmetics to avoid confusion and bring shopping convenience and pleasure to consumers.
2). Types of shelves
There are many types of shelves, and you need to choose the shelf type that suits your supermarket operations. Shelves are generally divided into metal shelves, wooden shelves, glass shelves, supermarket shelves, etc. Select the corresponding shelves according to the types of goods and sales volume. Different types of shelves are used in turn, which can save costs while maintaining the freshness and inventory of the shelves.
3). Shelf layout
Shelf layout is the key to arranging various commodities in the supermarket. Optimizing the layout can improve shelf usage efficiency and sales results. The layout should be based on the sample design provided by the supplier, taking into account the shelf size and product size, as well as the height and angle of product placement. A layout planning chart should be generated and placed by area. There should be sufficient distance between shelves to reduce the inconvenience for consumers when the shelves are staggered and squeezed during the shopping process, and to protect the integrity and readability of the goods.
2. Shelf management in practice
1). Shelf location
An important strategy for keeping shelves neat and organized is the placement of shelves. First of all, it is necessary to fully consider the shelves to avoid placing them in high-traffic locations or obstructing them. At the same time, the position and size should match the content of the shelves. In addition, the color of the shelves should be consistent and balanced with the decoration to reduce the visual impact and make customers want to buy.
2). Product mix
Blind combination of products will cause unnecessary waste of space, which is not conducive to warehouse management, making shopping difficult and reducing the shopping experience. Therefore, it is necessary to combine different products into a whole and form a complete rush sale promotion storage plan in order to adapt to customer needs, increase sales while saving material costs.
3. Shelf cleaning
Shelf cleaning is one of the keys to keeping your shelves neat and orderly. Regularly conduct intensive cleaning of all shelves, wipe away written materials and debris on the decorative surface, and repair shelves that are damaged due to long use or due to customer foot errors. Shelf cleaning keeps the shelves clean and tidy, and maximizes the shelf management function.
4. Shelf display optimization
Shelf display is one of the most challenging aspects of business management. It is a very difficult task to make full use of all display areas, achieve perfect use of space, and at the same time facilitate customers to choose to purchase. For example, dealers should display the same kind of goods in more than three displays or make some cartoon-shaped or other special goods into large product display areas, so that the products bought by tourists can be placed on the most special shelves.
There are many ways to keep shelves neat and orderly, and they still have to be applied comprehensively in theory and practice. Each supermarket can formulate corresponding shelf management plans based on its own actual situation, provide timely feedback and corrections during the implementation process, gradually optimize the neat and orderly level of shelf arrangement, and improve the supermarket’s brand image and customer satisfaction.
